So Easy A Caveman Could Do It...

Joe Dyton, better known as the Geico caveman, is a fictional character that has become a marketing success beyond Geico's wildest dreams. This fictional character has become a fan favorite from television commercials to the Internet. Joe and his cast of cavemen have been frustrated with Geico's tagline, " so easy a caveman could do it," for some time now. In the commercials, the cavemen have been on a fictional TV show where they are interviewed about the slogan. They have also been seen talking to their psychiatrists to deal with the humiliation the slogan has brought them.

These humerus ads have caught on and they have great retention. Whenever someone sees the caveman on TV they know it is an ad for Geico. This is half the battle with television ads. There are so many funny ads, but many times no one remembers what brand is advertising. Geico has some marketing geniuses. They have made their message clear: Geico is easy. They have expressed this message through many successful humour campaigns, but none as successful as the caveman.

The caveman phenomenon has become so popular that there is an interactive website called CavemansCrib.com where visitors can tour the caveman's apartment. Some of the things visitors can do is dress Joe, play with his iPod, listen to his phone messages, read his journal, etc. The site has so much you can do to get to know the caveman. The features that the site has to offer reinforces everything in the commercials. For example, the iPod plays songs from the commercials and visitors remember the commercials. His popularity has Geico's name everywhere.

The latest development with the caveman is, believe it or not, his own television sitcom. There is a deal that is still in progress that would feature three of the stars of Geico's caveman commercials for an ABC sitcom. The idea came about when a fake trailer for a Caveman movie appeared on youtube.com. This gave the marketing the idea that the sitcom was possible. In an article i read on AdAge.com today, Geico's VP Creative Director was quoted as saying, "The story arc of the caveman was already in episodic in nature. There is character development and storyline."

People enjoy the cavemen because they are so angry. Their frustration is so entertaining to all who watch the commercials because the premise of the ads is so outrageous. The character is already known by the public and he peaks a lot of interest. I look forward to see where this sitcom idea is headed.