2007 marks the 30th anniversary of the original release of Star Wars in 1977. To celebrate this milestone, Lucasfilm Ltd. (in charge of Star Wars) is teaming up with the US Postal Service. They are promoting 15 new stamps released on March 28th that feature numerous characters from all the Star Wars movies including Han Solo, Chewbacca, Yoda, Darth Maul, Stormtroopers, and R2D2 to name a few.
To promote the stamps the US Postal Service is setting up about 400 mailboxes nationwide that will resemble a beloved character from the series, R2D2. This character's shape is somewhat similar to the shape of mailboxes so it was the perfect idea to connect Star Wars with the mail system. This alternative marketing strategy is a great way to create buzz because the look of the mailbox is sure to grab your attention. Also, the R2D2 is such a famous character from the series that people who are not complete fanatics about Star Wars would be curious about new Star Wars event is in the making. This character allows the promotion to reach a large audience.
I read an article that explains many parts of the promotion. The mailbox makes this promotion interactive as the mailbox displays a website called http://www.uspsjedimaster.com/ where people can vote for their favorite stamps in the collection. Voting takes place from March 28th through May 23rd. The winning stamp will be revealed on the first day of issue on May 25th. People who vote for their favorite stamp have a feeling of being involved with the promotion. In addition, the website has something called The Jedi Shipping and Mailing Master Challenge. This is a Star Wars themed challenge that uses USPS products and services. The contest is explained in detail on the site. The winner gets an all expenses paid trip for 4 to the 30th anniversary Star Wars party in Los Angeles.
So first the mailbox catches your attention. Next, it is a call to action for the website. This shows you that there are new stamps available you can vote on and there is a contest with a great prize. It is a great marketing strategy because it is effective at grabbing attention and calling for action. Chris Scalf is the artist that was hired to make the mailboxes look like R2D2. He is an avid Star Wars fan himself so it was a job he was passionate about. His website explains his design and some of the restrictions put on him by the USPS in his design. There are certain areas of the mailbox that could not be covered that were some essential R2D2 parts. He worked around his restrictions and made a great design that have already caught the eyes of many.
To promote the stamps the US Postal Service is setting up about 400 mailboxes nationwide that will resemble a beloved character from the series, R2D2. This character's shape is somewhat similar to the shape of mailboxes so it was the perfect idea to connect Star Wars with the mail system. This alternative marketing strategy is a great way to create buzz because the look of the mailbox is sure to grab your attention. Also, the R2D2 is such a famous character from the series that people who are not complete fanatics about Star Wars would be curious about new Star Wars event is in the making. This character allows the promotion to reach a large audience.I read an article that explains many parts of the promotion. The mailbox makes this promotion interactive as the mailbox displays a website called http://www.uspsjedimaster.com/ where people can vote for their favorite stamps in the collection. Voting takes place from March 28th through May 23rd. The winning stamp will be revealed on the first day of issue on May 25th. People who vote for their favorite stamp have a feeling of being involved with the promotion. In addition, the website has something called The Jedi Shipping and Mailing Master Challenge. This is a Star Wars themed challenge that uses USPS products and services. The contest is explained in detail on the site. The winner gets an all expenses paid trip for 4 to the 30th anniversary Star Wars party in Los Angeles.
So first the mailbox catches your attention. Next, it is a call to action for the website. This shows you that there are new stamps available you can vote on and there is a contest with a great prize. It is a great marketing strategy because it is effective at grabbing attention and calling for action. Chris Scalf is the artist that was hired to make the mailboxes look like R2D2. He is an avid Star Wars fan himself so it was a job he was passionate about. His website explains his design and some of the restrictions put on him by the USPS in his design. There are certain areas of the mailbox that could not be covered that were some essential R2D2 parts. He worked around his restrictions and made a great design that have already caught the eyes of many.
1 comment:
5 points for the week - only 1 post (the promotion one doesn't count, just the sl one)
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