Phillips has introduced an electric shaver called the Bodygroom, which is designed to remove hair from men’s delicate and hard to reach places. Their marketing strategy was risky, but it was an online hit. The interactive website is hysterically bold. Shaveeverywhere.com pushed far beyond the limit with regards to male grooming.
The website has an introduction with an odd and creepy guy in a bath robe. He explains the uses and benefits of the Bodygroom. However, he does this in an awkwardly frank manner. The Bodygroom is a modified shaver made exclusively for men and their fury underarms, backs, and undercarriage. He speaks obscenely about removing hair from a man’s genitalia using ridiculous sexual innuendoes. The sound bite censors many of his words and inserts pictures of objects such as a carrot and nuts to get his point across. In my opinion, the most foreword of his phrases must be his speech about the “optical inch.” He explains that by using the Bodygroom on his man-bits has given him an optical inch, making his man parts appear larger.
Aside from being outrageously frank about his genitalia, he does get into the health and rational uses of the Bodygroom. He explains that removing hair from these places reduces odor and the potential for certain bacteria. The site is effective in the way that it explains all the uses of its product and places where it is sold. This allows visitors of the site to make immediate purchasing action.
This website is so ridiculous that it is worth checking out for a laugh. Its ridiculousness makes the site memorable and ties into the product. The creepy guy and the sexual innuendoes do not negatively affect the brand because viewers of the site understand the message and the purpose of the site. The site is an extremely risky strategy because of its potential for negative criticism. However, it came off perfectly and Phillips did a great job with this marketing plan.
The website has an introduction with an odd and creepy guy in a bath robe. He explains the uses and benefits of the Bodygroom. However, he does this in an awkwardly frank manner. The Bodygroom is a modified shaver made exclusively for men and their fury underarms, backs, and undercarriage. He speaks obscenely about removing hair from a man’s genitalia using ridiculous sexual innuendoes. The sound bite censors many of his words and inserts pictures of objects such as a carrot and nuts to get his point across. In my opinion, the most foreword of his phrases must be his speech about the “optical inch.” He explains that by using the Bodygroom on his man-bits has given him an optical inch, making his man parts appear larger.
Aside from being outrageously frank about his genitalia, he does get into the health and rational uses of the Bodygroom. He explains that removing hair from these places reduces odor and the potential for certain bacteria. The site is effective in the way that it explains all the uses of its product and places where it is sold. This allows visitors of the site to make immediate purchasing action.
This website is so ridiculous that it is worth checking out for a laugh. Its ridiculousness makes the site memorable and ties into the product. The creepy guy and the sexual innuendoes do not negatively affect the brand because viewers of the site understand the message and the purpose of the site. The site is an extremely risky strategy because of its potential for negative criticism. However, it came off perfectly and Phillips did a great job with this marketing plan.
1 comment:
10 point for the week - and that shaver is just creepy! good description
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