Hi! My name is George Angevine. I'm a sophomore majoring in Integrated Marketing Communications at Ithaca College. This blog is going to be about a new wave of marketing that is on the rise. I'm talking about buzz marketing, and guerilla marketing. New technology has proved to reduce the effectiveness of traditional advertising. Technological advances have given consumers more power than ever before. With such things as TiVo and channels On Demand viewers can bypass commercials, the very financial source that allows them to view their favorite stations. Even more recent has been the emergence of websites and programs such as youtube, torrence, etc. These sites offer consumers the opportunity to view such things as television programs without any commercial interruption. Many people will watch episodes of their favorite shows their computers. This gives viewers the chance to watch TV shows at whatever time fits their schedule. In this blog I will talk about the trends in this marketing field, who's doing what, its effectiveness, the costs involved, and other current news. I find that this type of marketing is the most creative and that creativity is what causes people to remember them. Buzz marketing allows products to become popular quickly. Once people start talking about something that is hot word of mouth can promote it like nothing else. With this blog I aim to keep readers on top of the marketing industry. I will excite and interest you with the latest and greatest from the alternative marketing world.