St. Arvin

Kraft has a new website about their Easy Mac bowls that had me cracking up. U-starvin.com markets their product to the group most people associate with the product: college students. The site starts off as a fictional college called St. Arvin University (a little hunger pun) where students will do just about anything to feed themselves.

Yes, college students are on a tight budget in their four years of higher learning, but this site takes this notion to an extreme. There are many interactive links with videos and activities to play around with. There is one link that shows many thing you should not microwave and what happens when you do. A football, gummy worms, marshmallows, and glue are among the items that are shown microwaved. The site warns viewers not to attempt this themselves and use the microwave for your Easy Mac bowls. One video shows two college students who find a half eaten piece of pizza. They proclaim they are both "very hungary" and the only way to solve this dilemma is a hall joust. The video cuts to the two students in the dorm hall all padded up and jousting with brooms while riding their bikes. An onlooker hands them both an Easy Mac bowl and suggests this is a better solution.

These hilarious videos and interactive activities show that Easy Mac is a simple way to satisfy any hunger while at college. It is fast, simple, tasty, and most importantly its cheap. They are reaching the perfect market with this site and are communicating their message in a way that college students can relate to it. While it is a bit over the top college students do understand many of the positions these students at St. Arvin are in. Sometimes it is hard to find food without burning a hole in your wallet. This site shows all the benefits of the product in an environment where it is used most. The site is worth checking out for a laugh. Watch some of the St. Arvin students in their ridiculous attemps to feed themselves.