Burt's Bees, a skin-care company, has designed a marketing campaign that will reach their customers on a very personal level. Their campaign, called "Burt's Bees Be-utify Your World Tour," will travel to 15 cities in the US to meet face to face with prospective consumers. The campaign's main attraction is an enormous mobile hive that will attract people to come check out the company's products.
The mobile hive is bound to spark onlookers' interest. People who approach the hive to see what it is all about will have the opportunity to check out a variety of the company products. Burt's employees will be giving hand massages using the skin products as well as skin-care consultations.
One major attraction to the brand is that their products are all natural. They are very environmentally concious and want to pass on information to their customers. For this reason, the hive will also have a "What Do You Do For The Environment?" chalkboard where visitors to the hive will put down their answers. The top 50 responses from each city will recieve a sapling tree. The hope is that winners will plan the trees to combat carbon emissions.
Once customers approach the hive, representatives from Burt's want to educate them about all their products. They have over 100 products that many consumers are unaware of. These representatives have the opportunity to educate consumers as to the uses of all the products and the benefits of using all natural products.
The hive is like a giant moving billboard that will be seen by a huge audience. It gives the company so much exposure as they tour the country. It also creates curiosity as people want to know more about this mobile hive.
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